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MoinZulassung offers a personalized vehicle registration service that handles the entire German Kfz-Zulassung process for customers in the Norderstedt and surrounding Hamburg area. They pick up your original documents, take care of dealings with the registration office,
reserve your desired license plates, and return finalized registration paperwork and plates directly to you — saving time, avoiding queues, and ensuring secure data handling.
Project Objectives
- Create a motion graphics promo video that clearly explains MoinZulassung’s vehicle registration service and customer benefits.
- Translate the complex administrative process of vehicle registration into an easy-to-understand visual narrative.
- Strengthen brand visibility on the website, social platforms, and local marketing channels.
- Highlight convenience, security, and time-saving value through engaging animated storytelling.
Project Scope
Creative Development
- Collaborated with the MoinZulassung team to deeply understand their door-to-door document collection, registration handling, and delivery service.
- Defined a narrative that emphasizes simplicity, personal support, and data security.
- Designed a visual style focused on clean icons, animated checklists, and intuitive motion flows.
Motion Graphics & Animation
- Created animated sequences explaining how documents are collected from the customer, handled with authorities, and returned with completed registration and plates.
- Animated service packages (Basis, Komplett, Express) with clear visual differentiation.
- Used branded motion elements to reinforce trust, efficiency, and convenience.
Post-Production
- Edited the video for clarity and viewer retention, tailored to both local audiences and online platforms.
- Integrated professional sound design and supportive music to enhance engagement.
- Delivered multiple formats optimized for website hero use, social media clips, and digital ads.
Launch Strategy
- Released the main explainer video on MoinZulassung’s homepage and social platforms.
- Created short teaser versions for Instagram and TikTok to increase reach.
- Prepared versions optimized for analytics tracking and ad placements.
Results
- The video helped clarify MoinZulassung’s service model for potential customers.
- Increased engagement on digital channels with improved understanding of service benefits.
- Reinforced the brand’s positioning as a modern, convenient, and customer-centric vehicle service provider.
Lessons Learned
- Motion graphics are highly effective for simplifying administrative services that can otherwise feel complex or intimidating.
- Clear visual storytelling boosts credibility and helps build trust with local service audiences.
- Short, platform-specific edits maximize impact across both web and social channels.
Not limited to video,
we're your creative comrades.
we're your creative comrades.
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