JunoCare — Digital Solution for Social Work

Project Objectives

• Create a clear and engaging promotional video to introduce JunoCare as a modern digital solution for social services.
• Communicate complex software functionality in a simple, accessible, and human-centered way.
• Strengthen Emineo’s digital presence and support product communication across web and social channels.
• Translate technical and administrative processes into a visually clear, animation-driven explainer video.

Project Scope

• Collaborated closely with the Emineo team to understand JunoCare’s purpose, core features, and the challenges faced by social work professionals.
• Defined a concise narrative that balances technical accuracy with clarity and empathy for end users.
• Developed a visual direction focused on clean motion design, structured layouts, and user-friendly storytelling.

• Designed and animated motion graphics to visualize workflows, case management processes, and system logic.
• Created animated UI sequences to demonstrate platform usability, data flow, and key functionalities.
• Applied branded motion elements, smooth transitions, and clear iconography to maintain consistency and professionalism.

• Edited the video with a clear, measured pacing suited for B2B audiences and institutional communication.
• Integrated subtle sound design and music to support focus and clarity without distraction.
• Adapted the final video into multiple formats and durations for website use, presentations, and social platforms.

Launch Strategy

• Delivered a main explainer video for Emineo’s website and product presentations.
• Created shorter cut-downs for digital marketing and social media distribution.
• Prepared optimized versions tailored to different platforms and viewing contexts.

Results

• The video helped clearly communicate JunoCare’s value proposition to social service organizations and stakeholders.
• Improved understanding of the platform’s functionality and benefits among prospective users.
• Supported Emineo’s positioning of JunoCare as a reliable, modern, and human-focused digital solution.

Lessons Learned

• Motion graphics are highly effective for explaining complex systems and administrative workflows.
• Clear structure and visual hierarchy are essential when communicating B2B software products.
• Human-centered storytelling helps technical solutions feel more approachable and relevant.