homestudies — Personalized Online Language Learning

Project Objectives

• Create a professional explainer video to clearly communicate Homestudies’ value proposition as a flexible, personalized online language school.
• Translate the core benefits (native teachers, flexible scheduling, efficient 1:1 lessons) into visual storytelling that resonates with learners.
• Strengthen the brand’s online presence across web pages, social media, and digital marketing campaigns.
• Use motion graphics and animation to simplify and explain how the platform works and why it is effective.

Project Scope

• Collaborated with the homestudies team to understand their teaching philosophy, course structure, and target audience needs (learners seeking flexible, effective language education).
• Built a narrative highlighting key differentiators: native teachers, tailored lesson plans, online accessibility, and diploma preparation.
• Designed a visual style focusing on clear icons, animated flowcharts, and UI elements that reflect online learning dynamics.

• Transformed homestudies’ core messages into a motion graphics video that explains how lessons take place via video chat, the personalized nature of private lessons, and the ease of scheduling from anywhere online.
• Animated UI mockups to demonstrate booking processes and lesson flow.
• Used branded animation elements to maintain visual consistency and viewer engagement.

• Edited the video with a professional pacing suitable for both B2C language learners and platform visitors.
• Synchronized sound design and background music to enhance clarity and emotional connectivity.
• Created multiple versions optimized for use on the homestudies website, YouTube, and social platforms.

Launch Strategy

• Delivered final versions in various lengths (full explainer + short social teasers).
• Prepared platform-specific edits tailored for web use, digital ads, and social engagement.
• Supported tracking and optimization by providing different versions for A/B testing.

Results

• The explainer video helped clarify Homestudies’ service offering and key benefits, improving user understanding and retention on key landing pages.
• Increased engagement on social channels and improved viewer interaction metrics compared with static content.
• Strengthened homestudies’ positioning as a modern, accessible online language learning provider.

Lessons Learned

• Animation and motion graphics are highly effective at simplifying complex educational service models for prospective learners.
• Emphasizing flexible learning benefits visually (UI flows, schedule icons) boosts comprehension and viewer retention.
• Short, mobile-friendly edit versions increase visibility and engagement on social media.