BidCars — Swiss Digital Vehicle Auction Marketplace

Project Objectives

• Produce a motion graphics promotional video to illustrate BidCars’ digital vehicle auction platform and value proposition.
• Simplify the auction process and key benefits (transparency, efficiency, documentation, weekly listings) into clear, engaging visuals.
• Strengthen the brand’s online communication and support outreach to B2B customers.
• Highlight platform usability and trust through dynamic animation tailored for a professional audience.

Project Scope

• Collaborated with the BidCars team to understand their core business offering as a digital vehicle auction marketplace and how they differentiate from traditional auctions.
• Developed a concise promotional narrative focused on transparency, weekly vehicle listings, detailed vehicle reports, and easy bidding workflows.
• Designed a visual direction using clean, professional iconography and motion graphics suitable for corporate and automotive audiences.

• Animated sequences to visualize the online auction process, including vehicle browsing, bidding, and documentation reviews.
• Created animated UI mockups to demonstrate platform features such as listing details, bidding interfaces, and result summaries.
• Employed structured motion design with branded elements to maintain energetic visual engagement and clarity.

• Edited the explainer video with professional pacing optimized for web use and digital presentations.
• Applied sound design and background music that reinforce clarity and trust without distracting from the message.
• Adapted the final video into multiple formats for use on the company website, social channels, and B2B pitch materials.

Launch Strategy

• Delivered a main promotional video along with shorter cut-downs for social and digital advertising.
• Created platform-specific versions optimized for LinkedIn, industry events, and presentations.
• Provided analytics-ready edits to support performance evaluation and audience insights.

Results

• The video helped clarify BidCars’ service model for potential business users and partners.
• Enhanced engagement on digital channels with improved understanding of how the platform works.
• Supported BidCars’ reputation as a modern, transparent digital auction solution in the Swiss automotive sector.

Lessons Learned

• Motion graphics work effectively for explaining digital marketplace platforms where processes and features can be abstract.
• Clear visual metaphors help convey trust and usability, especially in B2B contexts.
• Tailored edits for different platforms increase visibility and retention across professional networks.